Well, maybe not. Or maybe. But that last question leads to another one: what is the arts section of a newspaper for? Is it the creative (and I use that term loosely) equivalent of the takeaway menus that get shoved through my door every day? A Willy Russell play and a Mersey Beats reunion, thirty pounds for both at the Derngate this week, if you book early? Does the arts section of a paper exist to drum up business for the local theatres (who will in turn advertise in the paper)? And why does it always pitch its message at people who aren’t generally interested in the arts? People who will only go to see a play if it has a tv actor in it. Or people who will only attend a literary festival if it’s in the grounds of a big house like Althorp and there are lots of tv chefs on the menu. Do the editors of these papers believe that their only audience is fat couch potatoes and middle class arrivistes? Their demographic research might show that, but people come to a newspaper because of what they know they’ll find; if the paper changes tone or direction, there could be a whole new audience. And what of all those serious consumers who are already out there, silently waiting for a reason not to flip over to the classifieds section? A real hardcore arts enthusiast is the type of man or woman who’ll cross the street when they see a researcher approaching with a clipboard.
You either need the arts or you don’t. I think you do. (I would, I’m a poet.) And in my town there are poets, painters, musicians, deejays and writers who never get near the arts section of the paper; but it’s their work that keeps Northampton 
We’ll see what comes of it. I don’t expect Mr. Bard’s campaign to succeed, and I have told him so. To be so optimistic about the possibility of positive change in the turgid backwaters of local journalism he must be very young. But every once in a while, before I remember to be cynical, I catch myself thinking how marvellous it would be if the campaign worked. Once the word was out, Northampton 
Learn more at Bruce Hodder for the Chron Arts Section Campaign

 
 
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